Well: Quit Smoking? It’s Probably Monday

Written By Unknown on Rabu, 30 Oktober 2013 | 13.57

If you are thinking of quitting smoking, it is probably Monday.

Researchers monitored Google search queries from 2008 to 2012 in English, French, Chinese, Portuguese, Russian and Spanish. Almost every week, queries about smoking cessation peaked on Mondays.

The study, published Monday in JAMA Internal Medicine, found that during the study period, the number of queries in English on Mondays was 1 percent larger than on Tuesdays, 11 percent larger than Wednesdays, 22 percent larger than Thursdays, 67 percent larger than Fridays, 145 percent larger than Saturdays and 59 percent larger than Sundays. Only in Russian did Monday queries come in second to Sunday.

"Monday is also the day you're more likely to get a headache, the flu, a stroke," said the lead author, John W. Ayers, a research professor at the San Diego State University Graduate School of Public Health. "Is there a biological explanation, a sociological one? It could be the interaction of both."

Though the reasons remain unknown, Dr. Ayers said, it may be that antismoking advertising should concentrate on the times when people are most likely to be thinking of quitting. This kind of information, he said, "has immediate import for how we manage public health interventions."


This post has been revised to reflect the following correction:

Correction: October 28, 2013

An earlier version of this article misidentified the journal source. It is JAMA Internal Medicine, not Journal of the American Medical Association.


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